Exodus Communications hired Starling Media Services to prepare a media plan for a company board meeting only five days away. Under deadline, we delivered on time and leveraged 30% savings on the $4.5 million net budget.
Exodus Communications wanted to establish themselves as a leader in their field by creating a co-marketing program called 'Powered By Exodus'. We were hired to help design the program and analyze the incremental value to Exodus Communications. The program was a resounding success, and has helped Exodus close over $20 million in incremental revenue during the first year.
Savvio.com, a discount travel web site, required a comprehensive and cost effective regional roll-out program that would translate into a successful national launch. We worked closely with the marketing team to develop four levels of test market scenarios that secured 30% saving on their $2.5 million budget.
Keynote needed a radio buy fast in less than two weeks! We came through, while at the same time securing 35% savings delivering an outstanding, premium daypart mix in a tight market.
Coremetrics needed to reach a very specific audience of eCRM technology directors. We found unique opportunities to showcase Coremetrics' products and secured over 51% savings off the $1.5 million budget.
Pinnacle Systems needed to support three product launches at once with a
limited budget of $725,000. SMS leveraged the budget in print and web
advertising to deliver savings and bonus exposure equivalent to a $2
million dollar buy!
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