O U R T E A M
Elaine brings over 20 years of international agency and advertising experience to her clients in managing television, radio, magazines, newspapers, outdoor and web advertising as well as developing integrated media marketing plans. She has directed the strategic development of corporate media activity, handled product placement opportunities, managed Internet exposure, and worked with media, creative, and product placement agencies to develop and implement innovative and efficient advertising plans.
Elaine has an impressive list of accomplishments even before starting Starling Media Services. She worked with Sega to create their first infomercial for the Genesis 32X Launch, "Absolutely Rose Street", exceeding goals for generating awareness, viewer response, and positive press for the platform prior to the product launch. Elaine served on the Pico direct response team, evaluating traditional and direct response media to create the optimal media mix for the product. Her aggressive approach to testing and refining the media mix helped to improve cost-per-calls by 53% over goal.
Elaine's expertise was honed during her years as Associate Director of Media at J. Walter Thompson, working on the Corporate, Consumer, and International Sprint businesses. She also has entertainment experience from working with Orion Pictures and Mattel Toys at Foote, Cone & Belding.
Barbara Klein, Direct Response
Cynthia Becker, TV & Radio Buyer
Jennifer Berkley, Research Specialist
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